Karl Lagerfeld, Chanel SS13. When asked what someone would need with a bag like this he explained: "". You need space for the beach towel, huh? And then you can put it into the sand and hang things on it."
Well OF COURSE it is.
A bag such as this tends to make one ponder the direction fashion is going. Will something so absurdly over the top actually be bought? Will it only be a matter of months before we see H&M, Forever 21 and the like jumping at the chance to copycat and come out with their very own hula hoop handbags? Will there be DIYs, an upswing in the toy industry stock, toys r us stores everywhere selling out of hula hoops? Or will we see this only on the likes of Lady Gaga, Nikki Minaj and maybe even Kim Kardashian? My guess, there's already a long, long waitlist you and I have zero chance of ever hoping to have our names on. My guess? Mr. Lagerfeld happened to stumble upon something big.
Sometimes, fashion is just fun. Fun that comes in the form of a $5K+ handbag. Let's all take a moment of silence to applaud the efforts of the legend behind the name. Bravo, Mr. Lagerfeld I really believe you might have outdone yourself.